Paid Social Manager

About Worldside Worldside is the commercial operator for global sport. We're an AI company with our own AI operator. We run the global commercial business of sports clubs, leagues, tournaments, sports brands and sports retailers: fans, sponsors, kit, matchday and stores, localised for every market and run around the clock. Our clients keep their fans, their data and their revenue. We work behind the badge, never in front of it. Reports to: Head of Performance Marketing — to confirm. Salary: range to confirm. The role Sport lives on social. A late winner, a signing announcement or a new kit can travel around the world in minutes, and fans abroad want to be part of it in their own language, on their own platforms, at their own time of day. You'll lead paid social for a portfolio of Worldside clients across many markets, and build and coach the team that runs it. You'll own the day-to-day performance of every account, keep clients close, and turn those big sporting moments into new fans, customers and revenue. You'll work with our performance, creative, commercial and data teams, and with our AI operator, which handles much of the routine pacing, checks and reporting within the rules you set. What you'll do Running the accounts • Own the daily running of a portfolio of client accounts: campaign set-up, pacing, quality checks, optimisation, reporting and insight. • Plan and run paid social across Meta, TikTok, Snapchat, YouTube, X, LinkedIn and Pinterest, plus the local platforms each market needs, such as Kakao and LINE. • Be ready for live sporting moments: pre-built campaigns, approved creative and clear rules, so we can move within minutes of a goal, a signing or a kit reveal, in any time zone. • Localise every campaign: language, creative, audiences, timing and offers, with in-market reviewers. Local, not translated. • Plan paid support for creators, athletes and sponsors, including partnership ads and sponsor activations abroad, with clear proof of what was delivered. • Set and check the rules the AI operator works within for pacing, budgets and audiences, and decide what needs a person's sign-off. • Keep every account brand-safe and compliant with each platform's policies, advertising standards and local privacy rules. • Keep clients' ad accounts, pixels, audiences and data in the client's name and under their control. Clients and strategy • Understand each client's commercial goals and turn them into paid social plans and roadmaps, working with our strategy and planning colleagues. • Build trusted relationships with clients' commercial, marketing and digital teams. Bring them insight, new ideas and test opportunities, not just reports. • Run a steady programme of tests: creative, formats, audiences, placements and incrementality. • Make sure social works with search, Shopify stores, CRM and membership, so fans move smoothly from a post to a purchase. • Help existing clients grow with Worldside: more markets, more modules, better results. Leading the team • Lead, coach and keep a team of paid social specialists, building their platform skills, account management and insight writing. • Hold regular one-to-ones, give honest and useful feedback, and support each person's growth. • Run weekly team check-ins, share out work and deadlines, and make sure nothing slips. • Be the escalation point for account and team issues, and resolve them calmly. • Write down and improve how we work: playbooks, quality checks and best practice for campaign management. • Find ways to simplify and automate repetitive work, including with our AI operator, so the team spends its time on thinking, not admin. • Keep up with platform changes and new formats, and share what's worth trying. What you'll bring • Around four years of hands-on paid social experience across Meta, TikTok, Snapchat, LinkedIn and Pinterest, at an agency or in-house. • Experience running several client or brand accounts at once, across more than one market. • Some experience leading, coaching or managing others, and a real interest in helping people grow. • Strong analytical skills: confident with platform reporting, GA4 and spreadsheets, and good at turning data into clear decisions and well-written insight. • An understanding of measurement: attribution, conversion APIs, lift studies and how privacy changes affect tracking. • Structured working habits. You stay calm and organised when priorities change quickly, as they do in sport. • A client-first mindset. You enjoy getting to know clients and adding real value to their business. • An eye for creative that works on social, and the confidence to give clear feedback on it. • A habit of improving processes rather than putting up with them. • Comfortable with Google Workspace (Sheets, Slides, Docs). Campaign Manager 360 is a plus. Nice to have • Experience in sport: clubs, leagues, events, athletes, sports brands or licensed merchandise. • Running social in Asia, the Middle East or the US, or with right-to-left or East Asian languages. • Creator and athlete partnership campaigns. • Social commerce, such as TikTok Shop, and links to Shopify stores. • Working well with AI and automation, and knowing when to step in. • Platform certifications, such as Meta Blueprint or TikTok Academy. • A second language. How we work • Local, not translated. We build for the fan in Seoul at 9pm, not for head office. We test in the market, in the language, on the platforms people actually use. • Always on, always in the rules. We move fast, but every action is approved where it matters, recorded and reversible. • Honest. We say what we know and what we don't. We'd rather ask than guess, and we never make up a figure. • Small first steps. We start with one market, prove it works, then grow it. • Behind the badge. The club, the event or the brand is the star. Our work makes them look good in every market. • One team. Commercial people, creatives, engineers and our AI operator work as one. Good ideas can come from anyone. What we offer • Salary and any equity or bonus — to confirm. • Holiday allowance — to confirm. • Pension — to confirm. • Hybrid or remote working pattern — to confirm. • Learning budget, including platform certifications — to confirm. • A chance to help build a new company and a new team from the start, working with clubs, events and brands around the world. How to apply Apply using the form on this page. Attach your CV and include a short note about a paid social campaign you're proud of. Tell us the goal, what you did, what it delivered and what you'd do differently. Add a line on how you've helped someone in your team grow. Leave out anything a past employer or client wouldn't want shared. Worldside is an equal opportunities employer. We welcome applications from everyone, and we'll make reasonable adjustments at any stage of the process. Just tell us what you need.